Ace the Certified Logistics Associate (CLA) 2025 Challenge – Gear Up for Success!

External communication is best described as the type of communication that occurs outside of an organization. This involves interactions and exchanges with individuals or entities that are not part of the organization, such as customers, suppliers, vendors, or regulatory bodies. In this context, communication with customers is critical because it encompasses various aspects such as customer service, support, feedback, and marketing. Effective external communication helps organizations build relationships, understand customer needs, and enhance satisfaction, which is essential for business success.

While communication with co-workers, delivery drivers, and supervisors is integral to internal operations and collaboration within the organization, these interactions are classified as internal communication. Hence, while all forms of communication are important in a logistics environment, external communication specifically refers to those engagements that foster connections and interactions beyond the immediate organizational framework.